The Importance of Needs in Uses and Gratification Theory | 私立大學五星教授網

In brief, it suggests that media use is motivated by needs and goals that are defined by audience members themselves, and that active participation in the communication process may facilitate, limit, or otherwise influence the gratifications and effects a

2024年3月6日 — Uses and gratifications theory proposes that people actively choose the media they consume to satisfy wants and needs.

2019年4月19日 — Uses and gratifications theory asserts that people are active media users who are motivated to select media to gratify specific needs.

The Uses and Gratification theory discusses the effects of the media on people. It explains how people use the media for their own need and get satisfied ...

The uses and gratifications perspective is one of a precious few theories that the communication discipline can truly call its own. It examines media behaviors.

2024年4月22日 — The Uses and Gratifications Theory is a Mass Communication theory that focuses on the needs, motives and gratifications of media users.

由 E Katz 著作 · 1973 · 被引用 5901 次 — The scheme attempts to comprehend the whole range of individual gratifications of the many facets of the need to be connected. And it finds empirical ...

由 F Kasirye 著作 · 2024 · 被引用 32 次 — Coined in the early 1940s by Katz and Blumler (1974), the uses and gratifications theory deals with understanding why people use certain ...

由 M Sichach 著作 · 2023 · 被引用 1 次 — This paper explores Blumler and Katz's (1974) Uses and Gratifications Theory (UGT), which posits that media users actively select and employ ...