For example, The Coca-Cola Company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau
Length refers to the total number of products in a firm's product mix. For example, consider a car company with two car product lines (3-series and 5-series).
2023年6月10日 — In this simplified example, Apple has a product mix length of 15 with an extremely high consistency because all the products share similarities.
The Product Mix, comprising five main components - Product Line, Product Width, Product Length, Product Depth, and Product Consistency - is a strategic tool ...
2024年1月9日 — Real-World Product Mix Examples Let's look at some real examples of companies and their product mixes: Apple: Apple sells iPhones, iPads, Mac ...
2024年7月29日 — An example would be Colgate offering multiple types of toothpaste like whitening, cavity protection, and sensitive care. A deep product mix is ...
2024年8月7日 — For example, Procter & Gamble has a wide product mix that includes various product lines, such as beauty and grooming, health care, and home ...
